Facebook and Instagram ads can bring enquiries, but small mistakes can waste a lot of budget. These are five that I see most often.
1. Running ads without tracking
If you cannot see which ads bring calls or leads, you are guessing. Set up the Pixel and conversion tracking before you spend.
2. Boosting posts without a goal
The boost button is easy, but it rarely matches your real goal. Choose an objective such as leads or messages and build the campaign for it.
3. A weak or unclear offer
Ads cannot fix an offer nobody wants. Say clearly what you provide, who it is for and what to do next.
4. Slow follow up on leads
A lead that waits hours often goes cold. Reply quickly by call or WhatsApp. Fast replies improve results more than most ad changes.
5. Changing too much, too soon
Ads need a few days to learn. Constant edits restart the learning. Give each test enough time, then change one thing at a time.